Amber Mac Power Friending author, is also the President of Konnekt Digital Engagement. The firm, provides Strategy & Execution, Production, Capacity Building for clients that want to have experienced digital talent available but does not have them on staff. Amber’s team have provided outstanding digital media projects across North America and are at the cutting edge.
No stranger to the media world Amber appears on multiple online video programs and provides strategic advice to organizations and enterprises. Her team have produced full video programming down to 60 second spots and microvideos themselves.
Microvideo- What is Microvideo
In the second episode of KonnektNow above , Amber Mac talks about the growing popularity of micro-video. She looks at Vine, Tout and an interesting photo-manipulation app called Echograph. Amber also explores how some brands have begun to use these microvideo tools to their advantage. In the segment she shows how the small video clips work on the web with examples of their use.
Microvideo going Mainstream
Media outlets are also jumping on to the Microvideo bandwagon too. 
No stranger to the mainstream this is the latest microvideo.effort by the Wall St Journal
What is Keek in the Microvideo scene ?
Another microvideo site is Keek .Describing itself “Put simply, Keek is Twitter for video sharing. Instead of using words and text to make a “tweet,” you use your webcam or the camera on your phone to make a short video, called a “keek.” You could even compare this service to a micro version of YouTube, because videos must be kept short on Keek.com.
You can connect with your friends, share funny videos, ask questions, reply back to other videos using “keekbacks” and so much more. All keek videos are embeddable, so you can share them on other major social networks like Facebook and Twitter.
Keek App Features
In many ways, Keek is extremely similar to Twitter. If you’re already familiar with the Twitter platform and enjoy using it, you’ll probably really like using Keek too. Here are the main features Keek has to offer.
User dashboard: After signing up, you can go to your dashboard to manage all your preferences, settings, your profile, comments, keeks, private keeks and personal notifications.
Stream: Your stream will show keeks, comments, follows, likes, kred and subscribers. You can leaves these checked or uncheck them to hide them from your stream. Customize it any way you want it to look.
Android and iPhone apps: Keek has both mobiles apps compatible with Android and iPhone devices that you can download and use for free. Keek also has future plans to release mobile apps for other major mobile platforms as well.
36 second-long video limit: Videos or “keeks” cannot be any longer than 36 seconds to encourage users to keep it brief. This is very similar to Twitter’s 140-character limit with tweets.
How to get Keek Followers
Following and followers: Like Twitter, you can follow other users’ keeks to have them show up in your stream and be followed back by users so your keeks show up in their streams
Keekmail and private keeks: If you want just one person to see one of your keeks, you can send them a private keek to their keekmail inbox.
Kred: Kred is basically a score that represents your overall reputation on Keek. Your viewers can rate you as funny, entertaining, cool, informative, legendary, brilliant, inspiring and much more, which can help you improve your Kred score.
Comments: If you prefer to leave a quick textual comment on a keek, you can do so rather than being required to film a new keekback for every keek you respond to.”
So there you have it now Keeks,tweets,touts,and vines.
